The way to Win Extra Shoppers: A Information to Advertising for Accountants

The way to Win Extra Shoppers: A Information to Advertising for Accountants

Accounting companies are in excessive demand thanks partly to globalization, a rising U.S. financial system, and a fancy tax atmosphere, in accordance with the Bureau of Labor Statistics. However how do you make your accounting agency stand out in an ever-expanding crowd of opponents with the intention to appeal to sufficient purchasers?

For all sorts and sizes of corporations, advertising has change into the way in which to win prospects and nurture a profitable enterprise. Advertising for accountants is as essential in your agency at this time as it’s for many professions on the market. What’s modified in recent times is how simple it’s to search out accountants or on-line accounting options. This makes it a lot simpler for enterprise house owners and households to alter accounting companies.

So as to retain purchasers and win new ones, you must be certain your agency is seen and high of thoughts, whereas contemplating new tendencies and concepts for enterprise improvement. Designzoneguru is without doubt one of the finest main company offering companies of Digital advertising for it is worthwhile purchasers together with the event of Responsive and professional web site. Need to enhance your small business? See Our Pricing Plans and Get Your Enterprise To Subsequent Stage Of Success.

A few of the most helpful ways that may win purchasers in your accounting enterprise embody growing a great referral program, carving out a distinct segment, making a diligent advertising technique, and utilizing social media to create connections. Additionally they contain growing your place as an business knowledgeable and ensuring you often assess your efforts towards your funding.

Advertising methods for accounting companies

To begin rising your accounting enterprise within the on-line period, we’ve devised this brief however information-rich information. It accommodates crucial steps you need to take to market an accounting agency and lay a secure basis for profitable extra purchasers.

1. Set up your specialty and area of interest

Step one to profitable advertising for accounting companies is figuring out your area of interest and attending to know your purchasers.

You must perceive who they’re and what they wants are with the intention to present them with the suitable companies. This doesn’t contain changing into a specialist in medication to work for a medical firm, however does entail understanding the problems that such a enterprise faces.

On this method, you possibly can:

  • Guarantee present purchasers will keep happy along with your agency
  • Keep forward of fixing tendencies and challenges associated to these fields
  • Know the right way to attain potential purchasers
  • Give future purchasers proof that you simply’re the very best firm for them

Whereas some accountants select to serve numerous industries, for many, the very best method is to focus on just a few skilled fields akin to artistic companies or medical practices.

On this method, their intricacies and the proper method that these particular sorts of purchasers want.

As an added bonus, the higher you change into in a sure specialty, the much less time you and your crew would want for executing the work, and the upper high quality companies you’d have the ability to present — which advantages all events.

A few of the high accounting agency niches embody:

  • Property or belief accounting
  • Forensic accounting
  • IT
  • Worldwide tax
  • Mergers and acquisitions

2. Begin narrowing your focus

Perhaps you’ve been profitable at conserving your focus broad. However perhaps new consumer relationships have began to stall, otherwise you really feel such as you’ve reached all the potential purchasers in that market.

For no matter cause, you might wish to focus efforts on a brand new area of interest. Listed below are just a few inquiries to ask when making an attempt to figuring out the place to spend new enterprise efforts:

  • Are some consumer relationships extra worthwhile than others? This may increasingly illuminate your agency’s experience in a sure discipline.
  • Do some purchasers refer extra new enterprise than others? This may point out a greater likelihood of retention for some industries.
  • Are you restricted geographically? If that’s the case, contemplate which industries are rising the quickest.
  • If you happen to’re open to purchasers in different places, ask what sort of companies your crew is prepared to journey for? It’s a small issue, however you may as well see the place you will get direct flights to in an effort to make enterprise journey much more productive and simple.

Professional tip: If you happen to’re questioning the right way to assess profitability as talked about within the first bullet, contemplate accounting time monitoring software program that permits you to break down time spent by initiatives and duties. By having an correct, automated timesheet system, you possibly can dig into experiences and uncover efficiencies at an employee- or client-level.

3. Devise your advertising technique properly

Now that precisely who you’re speaking to, you possibly can feed that perception into your advertising technique.

Whether or not you’ve spent some price range on advertising annually or are simply getting began, you need to take the time to outline your advertising objectives and the strategies you’ll use to succeed in them. All of this could go right into a well-documented and researched advertising technique.

Placing collectively a extra formal advertising plan in your accounting enterprise is a good way to prepare your efforts and guarantee they’re productive. A plan usually accommodates your distinctive promoting factors (USPs), a SWOT (strengths, weaknesses, alternatives, and threats) evaluation, enterprise targets, and overarching objectives.

Enhancing your internet presence

As soon as your technique is about, the start line must be your web site. That is doubtless your purchasers’ first impression of your small business so it’s necessary to not overlook its content material, design and value.

It’s a good suggestion to plan the advance and creation of content material on the identical time, first contemplating what key data a potential consumer would want to know.

Some tricks to step up your accounting agency’s web site:

  • Embody bios in your management so potential purchasers can perceive who they’ll meet with
  • Listing your entire companies and clarify what units your agency account (right here’s the place that USP is useful)
  • Make your contact web page simple to search out, and embody a kind or comparable strategy to attain out
  • In case you have a weblog, be certain to often submit related articles and different sources that focus on your purchasers’ wants

4. Discover the very best advertising channels in your agency

You might have a technique, and also you’ve up to date your web site. Now it’s time to place some inbound advertising ways into play. It’s necessary to analysis not solely how individuals discover accountants, however what data they’re looking for and how one can finest ship it.

The way to Win Extra Shoppers

Supply: Madtown Company

Within the subsequent few steps, we’ll cowl a number of the most vital advertising ways for accounting companies, together with:

  • Social media
  • Referral applications
  • E mail
  • Content material advertising and thought management

Figuring out the proper ways in your firm comes down to some elements: price range, viewers, and sources, to call just a few.

Let’s check out each.

5. Use social media

All accounting companies ought to not less than contemplate digital advertising as a strategy to acquire purchasers.

Extra particularly, embracing the ability of social media to succeed in and have interaction the proper audiences. So as to profit from the alternatives that on-line channels provide, it’s a must to know your viewers nicely and have related and well timed content material to share with them.

When creating your social media properties or assessing your present accounts, contemplate:

  • Branding: Is your brand, header, bio, and URL up-to-date and cohesive?
  • Voice: Do your social media posts match the character of your agency? A great rule when writing for a enterprise is to maintain the tone skilled and informational in the event you’re simply beginning out.
  • Sort of content material: Does the content material you share educate and entertain potential purchasers? Is it useful? Does it mirror your perspective?
  • Scheduling: Just about no enterprise must be live-tweeting when so many nice social media scheduling instruments exist. Use them to your benefit to write down and plan out content material upfront, so your small business may be posting with out you having to cease what you’re doing and swap gears. Some exceptions could also be if there’s a Twitter chat associated to your discipline, or in the event you’re getting buyer help questions by social media.

Social media isn’t solely about publishing your branded materials, although. It’s a great spot to get linked with prospects and purchasers, in addition to with fellow professionals and business leaders.

Shopper referrals are additionally blossoming on-line, giving new life to the nice previous word-of-mouth, which may deliver a gentle stream of recent results in your agency.

6. Grow to be a referral machine

Your present purchasers are a few of your finest advocates in terms of rising your accounting consumer checklist.

Not solely do they understand how nice you’re, however they doubtless know different households or companies much like their very own.

To take advantage of this chance, make it simple in your purchasers to refer their buddies and colleagues. You might provide a reduction or bonus for every new consumer they refer, or just ship “thanks” playing cards or a small, business-appropriate reward to indicate them you admire the hassle.

You might even create referral playing cards at your entrance desk, or edit the shape in your web site to incorporate a discipline for a way a brand new consumer heard of you.

Observe your advertising efforts

Detailed time monitoring for accountants

7. Reinforce your position as an business knowledgeable

Content material advertising isn’t solely a strategy to share your experience but in addition to get search engine marketing (search engine optimization) proper. The latter might help your web site seem when purchasers seek for accountants on-line.

If you happen to’re planning to begin a weblog as a strategy to share content material, simply be sure to plan to submit often as growing an viewers can take time.

In a extremely aggressive atmosphere because the accountant discipline, you must showcase to present and potential purchasers that you’re educated, thus changing into their most well-liked alternative. As described within the first part, defining your specialty may give your weblog the proper focus areas. You possibly can write broadly or on particular questions that you simply discover purchasers asking typically.

Nevertheless, there’s a vary of different ways you possibly can make use of to ascertain your place as an knowledgeable. Extra outgoing professionals can strive podcasts, vlogging on YouTube and different channels, and establishing studying platforms.

There may be somebody in your crew who has the talents or drive to take this on, with the assistance of some coaching. Fortunately, a variety of coaching platforms exists that may not solely level-up your crew’s advertising efforts, however may assist retain staff.

The extra seen you change into on-line with high-quality content material and insights, the higher likelihood you’ve of building your stable place as a go-to knowledgeable.

It’s additionally sensible to remain linked in your group and provide keynotes at business occasions. Changing into a distinguished speaker at related conferences or gatherings is a certain signal for the savvy consumer that you’re someone to work with.

This is a chance for prospects to get fundamental details about your companies and perceive what you possibly can present to them.

8. Create an e mail advertising technique

The way to Win Extra Shoppers

Supply: Digital Strike

Your advertising technique ought to embody e mail, as nicely.

Gathering the contacts of prospects after which sending them instructional data is a good way to nurture a consumer base and retain relationships.

For some sorts of accounting companies, chilly emailing can also be a great alternative, so you need to assess if it could possibly suit your area of interest’s specifics. Don’t miss conventional choices akin to native radio, newspapers and TV channels, as regionally based mostly companies can nonetheless be successfully marketed by them.

To make sure constant branding, use a trusted e mail signature device and e mail advertising instruments that’ll make your life simpler.

9. Measure your advertising efforts diligently

Each good marketer will let you know this: measuring outcomes is as necessary because the precise advertising ways themselves.

It is best to arrange a working system of assessing how profitable your technique is with the intention to make alterations on-the-go and stop overly wasted sources. After all, with any new method, you’ll have failures that include necessary learnings. However the secret is to maintain observe so you can also make smarter choices earlier than sinking your whole price range into one tactic.

One of many important steps you need to take is to trace time spent on advertising duties and thus get an summary of the funding you’re making in every path.

How to Win More Clients

Then, as a key step of the right way to market accounting companies on-line, you need to cross-reference this towards the onerous advertising outcomes. You possibly can measure them in numerous methods, selecting totally different key efficiency indicators (KPIs) relying in your technique.

Entrepreneurs would normally use the built-in analytics instruments inside social media, in addition to return on funding (ROI) measurement platforms akin to Hootsuite, HubSpot, Buzzsumo, and Google Analytics, amongst others. That is how one can make a data-based choice whether or not your accounting agency advertising plan works and how one can enhance it.

And don’t neglect: profitable companies don’t cease their advertising efforts on the first indicators of success. That is, in actual fact, solely the start.

Get began with the highest accounting agency advertising concepts at this time

Whereas making your first steps in advertising may be overwhelming, that is the way in which to make sure recurring consumer relationships in 2019 and past.

The reply to the right way to market an accounting agency begins with specializing your observe and establishing a stable advertising technique. Then discovering the ways that make sense for you. And all through all advertising actions, use measurement and analytics to information you in direction of the proper choices and finest outcomes.

What’s your high tip for rising leads for accounting companies? Please share your know-how within the feedback under.

The Advantages of Good Communication in Accounting and The right way to Do It Properly

The Advantages of Good Communication in Accounting and The right way to Do It Properly

To be able to be a profitable accountant, there are a ton of exhausting and tender abilities you might be required to have. Clearly, these embody distinctive group and a focus to element, in addition to a mastery of arithmetic. However how essential is communication in accounting?

When taking the subsequent step into managing an accounting agency, extra abilities are crucial that might not be instantly obvious to the typical accountant or auditor.

Amongst these tender abilities, communication is without doubt one of the most essential as it will possibly make the distinction between respectful consumer relationships and a string of misunderstandings.

That’s why it’s regarding when many professionals neglect communication of their accountant coaching and training.

Varieties of communication within the accounting subject

You could be questioning:

Why do accountants want communication abilities within the first place?

When contemplating the everyday ability units of specialized accounting specialists, the stereotype is usually that they’re a lot better with numbers than they’re with phrases.

And whereas this can be the case for some entry-level positions in a typical accounting agency, it’s removed from the case when observing higher administration.

Accountants seeking to improve their upward mobility will wish to guarantee they will embody the next optimistic traits.

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Verbal communication in accounting

From the managerial perspective, appreciable emphasis is positioned on verbal communication within the accounting course of.

In spite of everything, the everyday workload for a agency, whether or not at one of many Huge four or a smaller group, will inevitably contain a number of folks working towards a singular objective.

For that reason, communication is obligatory with the intention to guarantee everybody works in tandem.

The best methodology of guaranteeing that your communication is efficient with instant and tangible suggestions is thru verbal means, corresponding to a convention name or assembly. That is essential for upholding good working relationships.

Nonverbal communication and accounting report writing

Apart from verbal communication, the fashionable accountant in a administration place or above additionally must be competent in written communication.

An e-mail or inner memo can fill everybody in on any modifications to a large-scale mission or audit. Using good written communication can save time and vitality that may then go towards serving the wants of purchasers.

Moreover, one of the vital essential strategies of nonverbal communication in accounting is report writing. This methodology of informing each fellow group members and purchasers of the precise state of issues is essential in an business the place even minor miscommunications can result in main errors.

The Advantages of Good Communication

Advertising and marketing and communications for accounting corporations

Accounting corporations must be competent in one of the vital essential strategies of communication for any enterprise: advertising and marketing.

Communication is without doubt one of the greatest methods for any enterprise, together with these associated in accounting and auditing, to create partaking content material, capitalize on traits, and improve their social media presence.

In the end, advertising and marketing and communication are one and the identical.

However why do accountants must be good communicators?

They’re usually the primary interplay a possible consumer has along with your agency. Whether or not it’s at a networking occasion or informal gathering, if accountants can sum up your agency’s differentiator and consumer focus, they will additional unfold your advertising and marketing message for you.

Shopper communication in accounting

What’s the final objective of speaking accounting data?

To offer purchasers a transparent understanding of their private or enterprise funds. Bookkeepers, accountants, CPAs and different tax professionals want to speak properly with purchasers in order that purchasers perceive their very own scenario.

In spite of everything, the first objective of accountants as communicators is serving their purchasers.

Happily, most of the aforementioned strategies of efficient inner communication could be simply used as efficient strategies of communication with purchasers, as properly.

The right way to enhance communication with purchasers

As beforehand talked about, along with utilizing advertising and marketing communication to draw potential clients, it’s additionally essential for accountants to successfully talk with purchasers.

That is true for each verbal and non-verbal communication. Right here’s find out how to excel in accounting consumer communications.

1. Efficient listening

Why is efficient listening essential to an inner auditor? It permits them to precisely take inventory of a consumer or enterprise’s monetary state.

Actively listening shouldn’t be solely essential for guaranteeing the mission is finished accurately. It additionally builds belief between the agency and the consumer.

Equally, for managers, efficient listening permits them to determine the precise wants of their group because it pertains to consumer work, and give you the perfect strategies of assembly these wants.

Listening is highly effective sufficient that can assist you overcome the most typical communication hurdles.

Subsequent time you’re going through a troublesome scenario with a consumer or group member, embrace efficient listening and see if an answer presents itself extra clearly.

2. Accounting report writing

Though efficient listening is a particularly essential facet of communication within the accounting subject, the subsequent step is simply as essential.

Accounting managers and corporations questioning find out how to enhance communication with clients can see essentially the most important enhancements by observing correct written communication that summarizes a mission’s particulars.

Shoppers want this data to make essential selections for his or her enterprise. The higher these studies are written and communicated, the higher expertise your consumer can have. And thus, the longer and extra trusting your relationship will develop into.

3. Checking in

Once in a while, it’s essential to achieve out to your consumer to ask particular questions.

Having the ability to simply and shortly derive data can rely upon how properly you talk with purchasers.

Arrange most well-liked communication channels from the start so you realize whether or not a name, e-mail, or textual content will get to them quickest with out halting their workday.

Then, use communication etiquette to make sure you’re sustaining professionalism irrespective of the way you attain purchasers.

Instruments for bettering communication

Hopefully, this text has helped you establish your strengths and weaknesses in communication as an accounting supervisor, startup proprietor, inner auditor, or CPA.

At this level, the subsequent step is to find out find out how to prioritize your strengths and mitigate your weaknesses. Happily, there are many handy instruments for accountants made expressly to perform these duties.

Search engine marketing (search engine optimization)

The Advantages of Good Communication

By now we all know that advertising and marketing is a crucial facet of exterior communication for any enterprise.

Within the trendy data age, the first methodology that people study new data is thru engines like google.

Due to this fact, bettering your capability to look in search engine outcomes for related key phrases and phrases will vastly enhance your advertising and marketing attain and effectiveness.

Urged search engine optimization instruments: Ahrefs, Clearscope, Yoast



Though generally used for bettering inner communication, well-made productiveness software program could be efficient for consumer communication, as properly.

Group software program additionally vastly improves communication and productiveness as managers don’t have to test in and disrupt work time.

Lastly, location monitoring and budgeting instruments can make sure that managers are at all times knowledgeable as to which purchasers their staff are working with always — giving them the liberty to raised handle workloads and future tasks.

Urged productiveness software program: Quickbooks, Trello

The underside line

Communication issues.

It issues to accountants or auditors who wish to enhance their relationships with their purchasers and firms.

It issues to managers of startups and accounting corporations seeking to bolster their enterprise and revenue margins.

And it issues to the purchasers themselves, who wish to work with people and organizations that may take heed to their issues and give you efficient options.

Step one to bettering communication is by figuring out strengths and weaknesses.

After that, it’s only a matter of discovering the precise mixture of instruments, expertise, and coaching.

Preserving the following tips in thoughts ought to result in spectacular outcomes in your profession and your organization’s efficiency.

Case Study: How One Easy Change Helped Everbuild Construction Gain More Hours in the Day

Case Study: How One Easy Change Helped Everbuild Construction Gain More Hours in the Day

Construction Case Study Quick Facts

    • Company: Everbuild
    • Years in business: Five
    • Location: Lehigh Valley, Pennsylvania
    • Company size: 10-person team with 3 crew leaders
    • Industry: Construction
    • Time saved with Hubstaff: 1-2 hours every two weeks

Company overview

Everbuild founder Grayson Whitted grew up around construction. At age 14, he started learning the trade — tiling, carpentry, flooring, and drywall — as he worked part-time for his father who owned Aslan Interiors.

Since then, after graduating college and starting his own company, Grayson is joining with other professionals to form Everbuild: an end-to-end residential builder in the Lehigh Valley area.

And they have big plans for the future.

Power up your workday

Reach your goals faster with time tracking and work management.

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A vision to change perceptions and grow the business

Business situation

Grayson Whitted, founder of Everbuild

As Everbuild came together, Grayson created a vision for the company: to stand out by taking care of customers, and earning a reputation for a quality experience.

That meant maintaining a clean and professional workspace, giving clients a custom, personal product, and always being on time.

“There’s a stereotype about contractors not being organized, or being messy and late, and there’s a lot of stress that comes with it,” Grayson explained.

Working to better serve customers — and change the perception of contractors — has a direct benefit to Everbuild’s business.

“Referrals count for about 70% of our work,” Grayson said. “Taking care of customer is one of the most important aspects of residential modeling because people talk. So, if they are excited about you, they’re going to share that with their friends.”

Everbuild’s vision of a customer-centric business is part of its growth plan, as 70% of company revenue comes out from referrals.

When you grow, so do the operational headaches


As Grayson grew the company from three to six to ten people over the years, the operational headaches became unavoidable. The administrative tasks of managing schedules and communication to tracking crew members and recording hours was too much.

To put it simply, the way Grayson was tracking his crew and their time was not scalable.

“I would have a mental list in my head of where people were,” Grayson said. “But since everybody handed in time cards individually, there wasn’t one streamlined way to track hours.”

Grayson resorted to any means necessary to get hours in for his crew. “Honestly, sometimes it was a text message. Sometimes it was an email. They say who they’re with and how many hours, and I make sure they match up.”

Time card accuracy quickly became a concern. “If Andrew says he worked eight hours with Sam, and Sam says he worked seven hours with Andrew, that’s where I’d have stop and say okay, there’s an hour missing. Let’s figure this out.”

Once the hours looked right, Grayson would enter them into a spreadsheet. “There was human error on both sides. People trying to remember their hours and me trying to figure it out if they were accurate.”

everbuild construction logo

The time spent managing this process, the mental work of remembering where his crew is, and the risk of inaccuracy all led Grayson to explore time tracking solutions.


Construction time tracking software to the rescue


Having worked in the industry for awhile, Grayson knew there was a better, more efficient way to run his business.

“I had seen the benefits of time tracking as an employee at a previous company, so I started looking for time tracking apps for contractors.”

After initial research and trying out a few different tools, Grayson decided to move forward with Hubstaff.

Why Hubstaff for construction timecards? Three reasons.

  1. The comprehensive 14-day free trial
  2. The user interface (UI) – “I especially loved the sidebar.”
  3. The timesheet reports and scheduling features

These were the features that initially caught Grayson’s attention. However, the real benefit became clear once he started tracking his crew’s time.

“When I sat down to deal with time cards, I saw everything was already in the Hubstaff dashboard. I was like, ‘Oh! Everything’s already imported’,” he said. “That’s huge because I can track each project, and see how much money I’m losing or making at any point based on labor.”

screenshot of hubstaff dashboard

The crews prefer Hubstaff over text messages, too

Sometimes, it’s a challenge to get a crew on board with a new process. But when it’s simple enough to use, they might end up preferring it. That was the case for Everbuild.

“It’s definitely a lot less stressful for them than manual time cards,” Grayson said. “To be able to clock in and kind of forget about it until the end of the day? It’s just one less thing to worry about.”

Better forecasting for the future, less wasted time


Of course, with Hubstaff, Grayson saved time by not having to track down hours. But he founded an added benefit: he could also reduce the time spent manually reviewing profitability at the end of a project.

“Before Hubstaff, I would create a spreadsheet to see how much I paid my crew, where we’re at with budget and pricing. It could take me well over an hour for a single job,” Grayson said.

Using Hubstaff, it’s instant. Grayson just looks at the dashboard or project page, and sees if work is staying on time and on budget. A clear view into projects and crews allows Grayson to spot issues before they arise, and then address them with clients if needed.

With Hubstaff, Grayson can see a project’s profitability in real time, instead of manually calculated at the end of each project.

“Sure, time spent in the office has been cut down. But being able to look out the front windshield with reports? That has changed the company. I can manage my crews based on how profitable we are on a particular job at any time.”

Hubstaff offers robust reports that allows owners and managers to see:

  • Weekly timesheets – Time worked by team member or project
  • Attendance – Late, missed, or abandoned shifts
  • Payments – How much was spent on labor at each job
  • Budget – How much of a project’s budget is used, and what’s still available
  • Invoices – Paid, open, and aging invoices

The cost-benefit factor

Business owners tend to be rightfully cautious about how they spend their operations budget. But for Everbuild, Hubstaff’s ROI was clear right away.

“If I value my own time at $50/hour, and if Hubstaff saves me at least an hour a month, that already pays for it,” Grayson said.

Benefits for the crew

“Tracking a project as it happens is also a way to motivate crews to get jobs done faster. We’ll say, ‘Hey, you’re getting this done way ahead of schedule, and there’s a bonus at the end if we can keep this up’.”

Everbuild construction team

A better customer experience by focusing on what Everbuild does best

Customer success

With time tracking, profitability monitoring, and payments streamlined through Hubstaff, Everbuild can dedicate more time to delivering top notch customer service and building premium products.

“I cannot tell you how many times people will be like, ‘Oh, we’re so thankful you showed up on time. You were trustworthy and honest, you didn’t hide unforeseen issues,” Grayson explained. “That has been huge. Being able to do that, plus the time it saves. It’s been awesome.”

See for yourself.

Try Hubstaff free for 14 days, and discover how it can help you reduce operational headaches and pay for itself.

How to Find the Right Construction Time Clock System for You [Toolkit]

How to Find the Right Construction Time Clock System for You [Toolkit]

According to ConstructConnect, the U.S. may see nearly a 5% increase in construction spending in 2018. Are you ready for it?

As your schedule fills up, you’ll need to focus more on growing your business instead of managing day-to-day tasks. Especially if some of those routine tasks can be automated.

For a helpful list of software that automates and simplifies construction management, check out our toolkit: the 10 best tools to mitigate risks and successfully manage projects.

Many contractors have already started looking for ways to make team and business management easier. They’re seeking out and implementing new tools so that they’re in a better position to serve more customers.

One time-saving tool you can start using right away? Construction time clock with GPS.

Power up your workday

Reach your goals faster with time tracking and work management.

Get free demo

Why GPS time cards are stress-free solutions for contractors

If there’s one thing that should be easy about running a construction business, it’s tracking time. Really, managing time cards for an entire crew shouldn’t take up any time at all. If you’re using confusing or manual processes to know where and when your crew is working, it’s time to consider a construction time tracking software solution.

Why? First and foremost, because mobile time tracking can help contractors run a more productive, profitable operation. Here’s how.

construction business tool

A construction time clock system saves you time

When you’re managing your own crew, working with subcontractors, and providing top-notch customer service, you don’t have a ton of spare time to spend on administrative tasks. You probably wish some things could be taken off your plate. With time clock software, it can.

Mobile-based timekeeping for construction workers means that clocking in and out is as simple as pressing start and stop in a helpful app. From there, a timesheet is generated that you or a manager can review, and use to pay crews and invoice customers.

There’s no question about accuracy

If your construction time cards aren’t automated, there’s no way to be sure the time reported is completely accurate. When two members of a crew work together all day but report different hours, how do you know which one is right?

With a construction time clock, your work time is accurate down to the second. No rounding up or guessing at time; just check the online timesheets and get an immediate answer.

Add in GPS tracking and geofencing, and your accuracy will reach new heights. Geofence time tracking allows you to set job sites where tracking work hours will start automatically. Or, you can use geofencing in a less automated fashion and get alerts to start or stop tracking instead of having the timer start on its own.

If for some reason a member of your crew forgot to track their time, which is less likely thanks to geofencing, manual time entries can be added after the fact. A manager or owner can then review and approve, or deny.

A better customer service experience

When a worried customer calls to see when the crew will arrive, do you simply open an app? Or do you initiate a series of texts and calls to locate everyone? If it’s the second option, it’s time to try construction time tracking in real time.

You can see if your crew is still working at another location, is on the way, or has yet to clock in for the day. Some time tracking apps even have reminders you can set based on schedules, which reduces the chance of missing a shift. If your crew hasn’t started by the time they’re scheduled to work, they’ll get a reminder on the mobile device they use. Scheduling your construction crew has never been easier.

With the right tools and communication in place, your customer won’t just be thrilled with the outcome of your work. They’ll love how great the process was from start to finish.

GPS time tracking for construction business

GPS time tracking is mobile — like your crew

Instead of having to report back or check in, your crew can keep working and moving as needed. GPS-based time cards can help construction crews by having the clocking in and out process happen behind-the-scenes.

Reminders, as mentioned before, also help crews start on time if they have a set schedule. The same goes for clocking out. Should someone forget to clock out at the end of the day, they’ll get an alert that the day is over. They can either choose to keep working or stop the timer from there.

Analyze and optimize productivity

There’s an even bigger reason to start time tracking than just saving time and increasing timesheet accuracy: optimizing the way your business works.

Without having accurate records of how, when, and where jobs get done, you won’t know where time (and money) is lost. GPS time tracking allows you to see how much time is spent on a job site vs. time spent traveling vs. running other job-related errands.

You can uncover ways to work smarter over time. That also means more accurate estimates and invoices, because you’ll know exactly how much time a job really takes. The ultimate goal? Not leaving money on the table, or overpromising on a timeline. You’ll know with certainty how much time and money a job costs.

Why guess at numbers when you can accurately estimate projects?

What to consider when looking for a construction business software

Implementing a new system can be tough, especially after a crew has worked together for awhile and prefers way the way things are. But, some apps are so easy to use that crews are happy to ditch paper timesheets or calling in.

The key is to make sure the app is simple, that your team is trained on how to use it, and that you or the company you choose is available for questions along the way.

For this reason, choosing a company that offers support or personal demos can make a big difference.

Time card features designed for construction companies

Any good time tracking software allows you to try it out first. Make sure you at least have a two week trial period so you can get a full glimpse of how the product works. Two week trials tend to line up with a pay period so you can try out payroll features, as well.

Here are some of the important features to look for:

  • GPS functionality: can you track location through a mobile app?
  • Geofencing: does the app include automated features that make time tracking more accurate and streamlined for your crew?
  • Flexibility: does it allow you to use it in a way that’s most helpful for you? Or is the app too rigid?
  • Automation: does the time track get compiled in a useful report or timesheet? Can you connect it to other tools you use for billing or invoicing?
  • Scheduling: can you schedule your team through the software, and does it connect to time tracking?
  • Ease of use: will your team be able to use it on their mobile device and find it valuable?

Here are some red flags to avoid:

  • Anything with too much setup time
    • Overly complicated mobile apps can add more headaches for your team
  • Clunky or messy processes
    • Make sure you’re not taking on more responsibilities as the whole point is for your time tracking software to make life easier

construction business software solutions

Why Hubstaff makes a great construction business tool

For all these reasons and more, Hubstaff’s GPS time tracking works for construction crews and managers alike. It has the simplicity that teams love, with the reporting and integration capability that make managers and owners’ work easier.

Here are all the ways Hubstaff can help construction companies streamline processes and grow the way they want to.

  1. Set project budgets – Set a limit for total cost, total hours, bill rate or pay rate. Once your team or a project approaches any of the limits you’ve set, you’ll get notified. You can then either increase the hours or budget, consider bringing on more team members, or assess the status of the project and talk to the customer.No need to keep checking in on budgets, Hubstaff keeps an eye on it for you.
  2. Geofencing — Add any relevant job sites to Hubstaff, and set time tracking to start as a team member arrives. You can also get reminders to start or stop tracking time instead of automatically starting and stopping the timer upon arrival or departure. It’s an even easier way to track time and location for each person on your team, which you can then look at through in-depth reports.
  3. Payroll – For hourly crews, the ability to automate payroll is a huge time saver. You can set bill rate or pay rate for each person involved in a project. As they track time, you can either review weekly or set up payments based on hours worked. Pay rates can also vary by project, too.
  4. Timesheets – Once your crew has tracked time to projects or tasks via the mobile app, you can review through one comprehensive dashboard. Offline time tracking is permitted so a crew doesn’t need a wireless connection — which is great for job sites.
  5. Schedules – Schedule shifts for your crew based on days and times. Both you and the crew member will get alerts when shifts are started late, left early or missed altogether. Catching it right away can prevent lost time. As an owner, you can review reports on schedules and attendance for your entire time or individuals.
  6. In-depth reporting – Better understand profitability and productivity with Hubstaff’s reporting features. You can dive into reports for your business based on time tracked, locations visited, invoices sent and received, payroll submitted and so on. All of which can be used to make better decisions around staffing, estimating, timelines and more.

Best of all, Hubstaff is free for 14 days so you’ll get a complete picture of how it can help your construction business. Ready to get started?

This post was published May 2018, and updated February 2019. 

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